When shoppers browse online, product imagery is not only the first thing that captures attention, but can also be the last thing that convinces them to click “add to basket.” In today’s competitive ecommerce space, high-quality visuals aren’t just nice to have - they’re a vital sales tool. As an image retoucher specialising in ecommerce and studio product imagery, I’ve seen up close how clean, polished editing can dramatically improve how a product is perceived, along with th

When creating product imagery, the appearance of shadows & reflections can completely transform the image. A well-crafted shadow doesn’t just make an image look 'finished'; it anchors the product, sculpts it into the scene, and adds realism that helps customers trust what they’re seeing. In ecommerce, where products are often shown against clean white or lightly coloured backgrounds (or as according to the storefront requirements), shadows and reflections are essential in ord

In ecommerce retouching, studio and lifestyle imagery can serve very different, but equally as important, purposes. A clean studio setup helps to give customers an uninterrupted, detailed view of a product - offering both dramatic, eye-catching angles as well as important detail shots to highlight product specifics. The focus is often entirely on accuracy: colour consistency, texture, shape, finish etc. Every line and reflection is refined to present the product at its best -